The Doll that Chose to Drive/ Audi
Audi Spain has used the Christmas 2016 season to launch “Change The Game”, a campaign focused on removing gender discrimination from driving and toys. The story is also a metaphor for the gender stereotyping that still exists in the driving world, which starts in childhood with the mistaken belief that toy cars are only for boys. More than 70.000 million of views ( 95% organic) Most viral campaign in the Audi's history More than 76 awards
Art Direction, Branding, Animation
